The Cool Factor: Building Your Brands Image through Partnership Marketing
Del Breckenfeld
What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor , Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their ''cool factor'' even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.
Categories:
Year:
2008
Edition:
1
Publisher:
Wiley
Language:
english
Pages:
288
ISBN 10:
047037196X
ISBN 13:
9780470371961
File:
PDF, 2.31 MB
IPFS:
,
english, 2008
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