Strategic Retail Management: Text and International Cases
Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
Categories:
Year:
2007
Publisher:
Gabler
Language:
english
Pages:
358
ISBN 10:
383490287X
ISBN 13:
9783834902870
File:
PDF, 3.59 MB
IPFS:
,
english, 2007
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