Product Innovation: Leading Change through Integrated Product Development
David L. Rainey
This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.
Categories:
Year:
2005
Publisher:
Cambridge University Press
Language:
english
Pages:
641
ISBN 10:
0521842751
ISBN 13:
9780521842754
File:
PDF, 4.33 MB
IPFS:
,
english, 2005